The analysis of social media channels for shopping malls in Bulgaria and North Macedonia offers valuable insights into the evolving consumer landscape in these regions. By examining the number of followers and engagement metrics on platforms like Facebook and Instagram, this study provides a snapshot of the malls' online popularity.

Our recent analysis of shopping malls in Bulgaria and North Macedonia has revealed fascinating insights into their online presence and the demographics of their engaged audiences on Facebook and Instagram.

Divergent Engagement Rates

One of the standout findings from our research is the significant disparity in engagement rates between the two countries. In North Macedonia, approximately 7.3% of the digital audience has shown their support by following shopping mall Facebook pages, whereas in Bulgaria, this percentage is notably lower, at 2.1%. This suggests a more robust online following for shopping malls in North Macedonia, reflecting a higher level of interest and engagement within the local community. A similar trend emerges on Instagram, with North Macedonia boasting an impressive 1.9% of its digital audience following shopping malls, while Bulgaria lags behind at 0.3%. This data indicates that Instagram, known for its visual appeal and engagement potential, is also a channel where North Macedonia's shopping malls have successfully captured the interest of a larger portion of the population.

Demographics and Targeting

Understanding these variations in social media engagement is essential for shopping malls to fine-tune their marketing strategies. They can use these insights to tailor content and campaigns, with a focus on resonating with their specific demographic audiences. It's crucial to dig deeper into the demographics of these engaged populations to create content that speaks directly to the interests and preferences of these individuals.

In conclusion, our analysis provides a valuable glimpse into the social media landscape for shopping malls in Bulgaria and North Macedonia. The differences in engagement rates indicate unique opportunities and challenges in each market. To stay competitive and continue fostering strong online communities, shopping malls in both countries should continue to leverage social media as a powerful tool for engagement, customer connection, and brand promotion. Furthermore, analyzing demographics and crafting tailored content will be key to ensuring long-term success in this dynamic digital age.

Facebook Engagement

In North Macedonia, the average number of reactions per post on shopping mall Facebook pages stands at 13, which, while respectable, pales in comparison to the significantly higher 42 average reactions per post recorded in Bulgaria. This suggests a more active and engaged audience in Bulgaria, where each post generates a substantially greater response from followers.

Instagram Engagement

A similar pattern emerges on Instagram, with North Macedonia's shopping malls garnering an average of 34 engagements per post, including likes, comments, and shares. In contrast, Bulgaria enjoys an even more impressive average of 76 engagements per post. These numbers demonstrate that Instagram posts for shopping malls in Bulgaria are not only more frequent but also have a stronger impact on the audience, fostering more interaction and engagement.

Key Takeaways

These disparities in engagement rates provide valuable insights into the effectiveness of marketing strategies in these two countries. Bulgaria's shopping malls are evidently more successful in driving audience participation and reaction, possibly due to the use of more compelling content, targeted campaigns, or a deeper understanding of their customer base.

For North Macedonia, this data could serve as a benchmark for improvement, highlighting the potential for enhancing their online presence and engagement strategies. It's crucial for shopping malls in both countries to take these engagement statistics into account and use them as a foundation for refining their social media approaches, crafting content that resonates more deeply with their respective audiences, and fostering an active online community.

In summary, while the disparity in average engagements is evident, this analysis underscores the dynamic nature of social media engagement in Bulgaria and North Macedonia and offers a roadmap for shopping malls to adapt and thrive in these distinct online landscapes.

Methodology

Pikasa used its analytics.live media intelligence platform to conduct real-time online monitoring of more than 3000 media in the Western Balkans Region, Bulgaria, Moldova, Ukraine, Kazakhstan, Belarus and Baltic countries.

The analytics platform monitors media articles along with their respective penetration on social network platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn, Telegram, VK and Odnoklassniki) counting all types of activities and engagements.

"Pikasa has truly changed our work life for the better! It has allowed us to keep up with the new trends in the online world and be able to provide detailed information to our partners. Pikasa has introduced freshness and easiness into our regular work habits and made work more fun! The openness and receptivity of the Pikasa employees never ceases to amaze us and for that we are extremely grateful."

Sara Mitrovic
NDI Serbia

"We have been cooperating with Pikasa for more than 2 years and we find their service very useful when it comes to learning and following the media environment. This source of information is becoming crucial when making some communication decisions. The team that is part of Pikasa is dedicated to providing the best service and solutions for the client."

Maja Naumovska Saveska
Halkbank AD Skopje

“We live in a time when information is the most valuable resource and Pikasa Analytics provides it in abundance. It helps us to keep up with all the news and social media buzz for both our customers and their competition allowing us to react quickly when a potential crisis erupts. Pikasa Analytics is a smart tool which allows just one click to take us to information that is sublimed, understandable and gives us a basis for planning future communication activities for the customers.”

Jelena Ivanovik
New Moment

“According to our previous cooperation with Pikasa Analytics, and the tool they use to analyze current news, our company has seriously improved the quality of work and the services we provide to our clients. Also, this tool allowed us to save a lot of precious time, as well as resources. We got a method to have current daily happenings and current news in a wider perspective at any time. We highlight and refer to the professionalism of the Pikasa team, professional readiness, cooperation and fulfilment.”

Petar Arsovski
Kreatif Marketing

Recent Post

Categories