The telecommunications industry in North Macedonia is an essential driver of socio-economic progress, contributing to key areas such as regional development, public safety, and digital transformation. Media analysis from January to November 2024 highlights how telecommunications connect communities and enhance services across the nation.

Out of a thousands media news articles analyzed, 51.5% focused on socio-economic topics. This indicates that more than half of the coverage relates to the broader societal and economic impact of the industry, including its role in improving public service quality and supporting community initiatives.

Economic-specific topics accounted for 1.2% of the articles, reflecting limited but important discussions on market dynamics, competition, and investment. This suggests potential for greater focus on the economic opportunities within the telecommunications sector, such as attracting foreign investments and fostering innovation.

Corporate and business activities made up 28.4% of the coverage, emphasizing campaigns, sponsorships, and CSR efforts by telecom companies. These activities show a commitment to expanding their market presence and building stronger ties with the public.

Political and diplomatic topics, representing 1.6% of the coverage, underline how telecommunications are interwoven with governmental strategies and international relations. Meanwhile, 12.4% of the articles highlighted social responsibility and impact, showcasing the industry’s efforts in areas like community support and environmental initiatives.

Finally, 1% focused on media and technology developments, reflecting innovation and digital transformation trends. Crime, legal, and regulatory issues formed 2.6%, while miscellaneous topics rounded out at 1.3%.

Among the companies mentioned, Macedonian Telecom received the most coverage, followed by A1 and Mtel, highlighting their significant role and presence in the market.

This media analysis was conducted by Pikasa through its real-time platform, analytics.live, offering a comprehensive view of telecommunications-related coverage in North Macedonia during the first eleven months of 2024.

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